Why Gen Z loves pastries (and you will too!)

Do you remember the last time you had a delicious pie or cookie? If you’re like most people, your answer is probably “yes.” Pastries are one of the most popular snacks in the world for good reason – they’re tasty! But what about young people? Why do Gen Z love desserts so much? In this blog post, we will explore the reasons behind this phenomenon and why you will love pastries too!

Generation Z, or Gen Z for short, is the generation that was born between 1996 and 2010. This means that the oldest members of Gen Z are now around 24 years old, while the youngest members are only around 14 years old. Even though they are still young, Gen Z has already made a huge impact on the world. For example, they are the first generation to grow up with social media and smartphones. They are also the most diverse generation in history, with over 50% of Gen Z being non-white.

So, what does this have to do with pastries? Well, it turns out that Gen Z loves cookies or muffins because they are convenient, portable, and easy to eat. Pastries are the perfect snack for young people on the go! And since they’re so delicious, it’s no wonder that Gen Z can’t get enough of them.

  • 87 per cent think about eating dessert at least once a day.
  • 47 per cent have a favourite restaurant they frequent just for desserts.
  • Three out of four think every special occasion needs a special dessert.

Furthermore, according to research, the younger the generation, the more obsessed it is.

  • Half of all Gen Z has skipped a meal altogether and just ordered dessert instead.
  • Dessert is an important element of social interactions, social media, and relationships for young people in Generation Z.

If you’re still on the fence, here are some ideas for your store to become a dessert haven:

Lead with dessert for Gen Z

Dessert isn’t only a special treat for Generation Z. Dessert tells them how to socialize, celebrate, and dine. Here’s how to prioritize dessert according to the research:

  • Expose your customers to new tastes and flavours by highlighting desserts on your menu and in your marketing.
  • Your servers should begin mentioning desserts as soon as the first visit to the table.
  • Make sure your sweets menu is impossible to ignore.

Brand strategically

Given that 63 percent of Generation Z will go to a pastry specifically to get a branded dessert they enjoy, how you brand your sweets is critical.

The latest generation of consumers, the members of Gen Z, are more likely to buy an item containing a branded ingredient they ate as a youngster. By naming and describing your food items with recognizable brand names and phrases, you may capitalize on this brand affection.

Do you want to have your own business in this field or do you want to learn how to cook healthy pastries?

How to make desserts and pastry to attract Gen Z?

Greenwich Pantry; which is a cooking school based in London; is passionate about teaching people to cook make and bake. Greenwich Pantry offers cooking experiences at their London locations, from bread-making workshops to heartwarming pastry and pie classes along with dessert recipes. Here is the founder, Lara Omologa, who welcomes you for this great experience:

“Welcome to Greenwich Pantry. I’m so excited to share my love of baking and cooking with all of you! Our classes are designed for everyone but especially for children aged between 9 and 14 (Gen Z). Whether you’re a beginner or a seasoned pro, we’ll teach you everything you need to know about making delicious desserts, from cookies to cakes to pies. And we’ll have a lot of fun doing it! I hope you’ll join us for a class soon.”

If you’re interested in learning how to cook and bake, Greenwich Pantry is the perfect place for you. We offer a variety of classes, so you can find one that suits your needs. And our experienced instructors will teach you everything you need to know about making delicious desserts. So what are you waiting for? Sign up for a class today! We hope to see you soon.

Lara Omologa

Founder, Greenwich Pantry


The dessert industry is booming and there has never been a better time to get involved. Whether you’re interested in starting your own business or learning how to cook healthier pastries, there are plenty of opportunities out there for you. So what are you waiting for? Check the website of Greenwich Pantry and get started today!

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